ORIGINAL URL: http://boston. craigslist. org/gbs/wri/ 1717602930. html
Web & Marketing Coordinator – Full-Time, Winston Flowers (Boston, MA )
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Date: 2010-04-30, 10:16AM EDT
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Web & Marketing Coordinator – Winston Flowers, Boston
Winston Flowers is a third-generation family owned florist and specialty
retailer headquartered in Boston, MA. In business for over 60 years, we
have six retail locations and an 80,000 square-foot design studio all
located in the greater Boston area. We are committed to providing the
highest-quality and freshest products; importing flowers and plants
directly from Holland, France, Italy, Australia, Ecuador, and
California, in addition to our strong relationships with local New
England growers. With design expertise and impressive, fresh style, we
have a prominent client list and designs are featured in hotels,
businesses and high profile events throughout the Boston area.
Website Responsibilities:
. Manage the day to day operations of the Winston Flowers website as a
storefront
. Coordinate with internal resources, copywriter and front and back
office IT systems to launch seasonal product offerings on the web and
update changes on a daily basis as needed
. Responsible for the photography of web product photos on a
monthly/seasonal basis, as well as ongoing maintenance of the photo
studio and equipment
. Manage all product images used for web commerce, internal
communications, Image Library and external sales and communicate to
appropriate company departments
. Evaluate effectiveness of the website; includes product and post-sales
analysis reporting for distribution to management team
. Collaborate with retail management to ensure accuracy of retail site
and relevant marketing
. Oversee the company Intranet, training internal staff as needed to
maintain current postings
. Troubleshoot, anticipate and resolve all issues related to the website
and act as liaison web developer
Marketing Responsibilities:
. Create press releases for high profile and media worthy events and act
as primary contact for all media inquiries
. Communicate to current media contacts and research new media channels
as appropriate
. Coordinate all photo shoots, interviews, editorial fact checking, and
maintain library for all media coverage
. Manage company social media presence; research comments on various
blog sites (i.e., Yelp, CitySearch, independent blogs, etc.) and reach
out to commentators, as well as maintain company Facebook page
. Plan, write copy and design email campaigns and coordinate campaign
schedule; analyze data to plan future campaigns
. Work with Creative team to develop advertising, marketing collateral
and promotional materials on an ongoing basis and facilitate production
with outside vendors
. Oversee small and large scale promotional and Preferred Client Program
mailings
Candidate Requirements:
. 3+ years of experience in a creative marketing field, with a heavy
emphasis on writing; must be able to provide a portfolio of work for
evaluation
. High level of proficiency with standard Microsoft Office programs,
plus Adobe Creative Suite
. Knowledge of SQL and HTML, and database management is a plus
. Strong interpersonal and written communication skills
. Highly organized, self-motivated and detail-oriented, with the ability
manage multiple projects with varying priorities simultaneously
. Must be flexible and have the ability to resolve issues independently
in a fast-paced and deadline-oriented environment
. Bachelor’s degree is preferred, or equivalent work experience
Miscellaneous:
. Core schedule will be Monday-Friday; however, peak business periods
will require extended work days and work weeks
. Attendance at marketing, networking and other appropriate events will
be required as appropriate
Winston Flowers’ benefits are comprehensive and include competitive
compensation, paid vacation and sick time, medical and dental insurance,
company-paid life and long term disability insurance, 401(k), pre-tax
reimbursement account, free on-site parking and a generous employee
discount.
Interested candidates may submit a cover letter, resume and salary
expectation (required) for consideration to hr@winstonflowers. com.
* Location: Boston, MA
* Compensation: Competitive salary commensurate with experience
* Principals only. Recruiters, please don’t contact this job poster.
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or
commercial interests.
PostingID: 1717602930
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