REELANCE WRITERS – CLIENT BUZZWORDS THAT LAND FREELANCE WRITING
JOBS
By Yuwanda Black
In advertising, there are certain buzzwords that are synonymous
with selling more, e.g. free, save, win, etc. As a freelance writer,
if you become intimate with buzzwords that sell, you can make your
communication more effective – and land more freelance writing jobs.
Following are two client buzzwords that lead to more freelance
writing jobs. Incorporate these into your marketing efforts and
you’ll be surprised at how many more writing jobs you can get.
2 Buzzwords That Lead to More Freelance Writing Jobs
1. You: You has been touted as the most powerful words in the
English language. Why? Because it puts the prospect front and
center. It plays to the WIIFM advertising principle, e.g. “What’s
init for me?”
When you use the word you in your queries, for example, it makes
prospects feel as if you’re speaking to them directly – not some
unknown business prospect. Following is how to use the word “you”
effectively when you query clients:
Wrong Way: Clients who used our SEO writing services experienced,
on average, a 25% increase in online orders.
Right Way: You will experience a 15-25% increase in online orders
when you use our SEO article writing services.
2. Easy: Who doesn’t want a solution to their problems? And, who
doesn’t want that solution to be “easy”? When prospects see the
word easy, it takes away the anxiety of “this is another thing I’m
going to have to tackle.”
The reason firms hire freelance writers is to get work done that
they either don’t have the time to do in-house, or don’t have the
staff to complete. Whatever the reason, prospects like to feel that
they’re getting an uncomplicated solution to a problem.
Whenever possible, make it easy for prospective clients to work
with you. Some ways to do that are:
i) On your website, don’t have them fill out long, complicated
questionnaires. Have a simple email address where they can email
you, or a phone number where they can call you, or a short
questionnaire where they spell out what they need so you can get
back to them with an immediate answer.
ii) In your correspondence, relay to them how easy it is to work
with you. For example, you might say, “To complete your SEO article
order, all you have to do is email me the keyword phrases and how
many articles you need. I will confirm with you and get your
articles back to you in 48 hours. That’s it!”
In essence, you’re letting them know that all they need to do is
fire off a simple email and the work will be done almost
immediately. No complicated questions to answer, forms to fill out,
confidentiality agreements to sign, etc.
Remember, all most clients want in a freelance writer is someone
who is competent, professional and reliable. If you highlight these
factors, along with the fact that your services are all about them
(e.g. using the word “you”) and that it’s easy to get started with
you, then you are more than 90% of the way to landing more
freelance writing jobs.
ABOUT THE AUTHOR
Yuwanda Black is the publisher of InkwellEditorial. com: The
Authority Site on How to Start a Successful Freelance Writing
Career. http://www.inkwelle ditorial. com
Site features freelance success stories, e-courses, ebooks,
marketing advice and more! Want to start landing more freelance
writing jobs immediately? The in-depth ebook ‘How to Find
Unpublished Freelance Writing Jobs’ tells you how you can land more
freelance gigs easily by practically eliminating the competition
with the secrets revealed here.
http://www.inkwelle ditorial. com/how-to- find-freelance- writing-jobs- 14.htm