Over the past ten years, the newsletter industry has seen phenomenal growth. Newsletter publishers association focuses on specialized topics, condensing relevant information and providing it to readers. They also give inside tips for certain groups or industries. In this desktop publishing business you produce newsletters for businesses, for individual clients, or for a particular consumer or special interest group. Unless you have assistance, you have to do both the writing and selling of your newsletter. If you hit the right market and can sell a lot of subscriptions, you can have a lucrative business. Kimberly Stansell, owner of the Los Angeles-based business Research Done Write! Newsletter publishers, Bootstrap-pin’ Entrepreneur says that to succeed as a newsletter publisher “It is important to know the idiosyncrasies of your target audience. For example, if you publish a travel newsletter, your readers will probably be a more stable audience and subscribe regularly as opposed to a newsletter whose readership has a high turnover rate. The editor of the latter example will have to continually market his or her newsletter to get new subscribers.”