The right information can often give one business the edge over a competitor. You will search not only the growing number of computerized databases, but also look through library sources, reference books, publications, and interview experts to find the information your clients require. Many information brokers diversify by doing market research, conducting surveys, and scouting out competitors. Lucy Mundo owns and operates a market research company, Essential Resources Plus, in Livingston, New Jersey. Her customers include companies and institutions, advertising and public relations firms, international corporations, and individuals who need market research for business start-ups.